B2b Marketplace

Background

My Approach

Discovery

Ran collaborative workshops with product and engineering, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

$2.3M in incremental ARR. Since shipping, we've measured 18-point NPS lift.

B2b Marketplace

Shipping quality design requires collaboration and iteration. Recent work has shown me why . The implications matter for teams and organizations.

Conclusion

Whether you're building a new feature, this principle applies.